Launching a successful Meta ad campaign that will deliver successful results is a dream for many businesses. One fine day, you will find out your campaigns have worked out delivering you real revenue that you think of. Is this hard to achieve? Well, unless you are a Facebook advertising manager expert like Sociomacy, getting amplifying results may sound unachievable.
But don’t worry! We are going to get you out of this. Let’s find out what really Facebook Meta ad manager experts do that yields better results for their clients. So, keep reading this blog to find out the common challenges in the FB Ad Manager and how to overcome them.
Quick Statistics On Facebook Advertising Manager
- Do you know 88% of businesses investing In Facebook ads have obtained partially effective results turning the game in their favor?
- Amongst these 88% of businesses, 29% of businesses have reported the best results from Facebook Ads.
So, what about the 22% of users who are not getting results? There are several mistakes that businesses make that bring them to a ruckus situation with wasted ad spend. Let’s break it down and find out how to solve these challenges.
The Common Challenges In Facebook Advertising Manager
Facebook Advertising Manager Has a Complex Interface
Most new users face this issue as a major drawback and make significant mistakes in launching campaigns. Before starting a campaign, you must take your time and navigate to every section in the ads manager for Facebook. Every user must find out all the detailed features present and their functions. Until you understand completely, don’t launch a campaign. You can also read our guide on How to set up a campaign in Meta Ads Manager.
You can also watch videos on the internet to find perfectly understand all the features in the FB ad manager. Besides, Meta has its own guide on how to use Meta ads manager. This will help you get all your queries answered about Facebook Meta ads manager.
Ad Approval Delays
Another challenge that most Facebook meta ad manager users face is the delay in Ad approval. Once you launch your campaign, Meta will take its time to verify that the ad creatives are not violating any community guidelines. There are various stages of verification, and eventually, the Meta ad experts approve your ad creative. So, to reduce time in ad approval, you can use ad creatives that are within the Meta’s guidelines.
Targeting Issues In Facebook Meta Ad Manager
When your targeted audiences are not precise, then you are burning your money in Meta ads. Before you launch your campaign, you must be completely aware of your targeted audience. Some extent of identifying your target audience depends on your product. Your product ultimately decides who will show more interest. For example, if you are selling chocolates, your maximum audience will be from the age of 18 to 50 (18 because it is the minimum age for using a Facebook account).
You can run an analysis, and do research to find out data about your ideal audience age, gender, interest, and time. However, apart from all these “region” is another crucial targeting option that you must focus on. If you are spending a lesser budget target a smaller range of area. This will make sure your ad reaches all your audience.
Lower Ad Reach
Your Meta ad campaign can be a complete disaster if you are getting lower ad reach. One of the major reasons for lower ad reach is poor quality ad creative. An imprecise ad with no clear message can be a disaster for you. Focus on giving a clear message with quality Ad creative in Facebook advertising manager. Try to be innovative and find a hook that will stop your target audience from scrolling. This will help you get maximum visits for your website.
Final Note
These are a few challenges in Meta ads management that any business in its initial campaign faces. Now that you are clear with the challenges and their solutions, you can create the most efficient campaign. But do you want real revenue? Let us optimize your Meta ads, and we will assure you amplifying revenue for your business. Get in touch now.
