In today’s fast-moving digital landscape, small businesses often find it difficult to cut through the noise and reach the right audience. Marketing budgets are tight, competition is fierce, and attention spans are shorter than ever before. This is where short-form video has completely changed the rules of the game. TikTok, Instagram Reels, and YouTube Shorts […]
Author Archives: Arpit Jena
03
Jul
Jul
If you are a senior decision-maker, you already know that attention is the most valuable currency in digital advertising. Meta platforms like Facebook, Instagram, and Messenger offer one of the most powerful advertising ecosystems on the planet. But let’s be honest, throwing money at Facebook Meta advertising without a strategic approach is a quick way […]
02
Jul
Jul
Your online brand identity significantly depends on how you showcase yourself as a business. It all starts with digital marketing and advertising. You may say it with different names today, such as performance marketing, search engine optimisation, or ad optimization. All of these terms have one objective, and that is to bring the brand to […]
10
May
May
The world has evolved faster than imagined! Just a tap on a small screen and boom everything comes to your doorstep. How easy has everything become! What makes it possible is software and websites facilitated by businesses and organizations to make services accessible easily to everyone. So, websites are not just digital assets anymore. In […]
15
Apr
Apr
Launching a successful Meta ad campaign that will deliver successful results is a dream for many businesses. One fine day, you will find out your campaigns have worked out delivering you real revenue that you think of. Is this hard to achieve? Well, unless you are a Facebook advertising manager expert like Sociomacy, getting amplifying […]