After a massive acceptance of online retail, the fashion industry isn’t sinking anytime soon. Who doesn’t want to look good? Clothes after sustenance are the second most essential human need. So, if you are in the fashion industry with your brand label, get ready to sail to success with fashion social media marketing.
While it can be a bit little doubtful for you, but fashion industry’s shift to eCommerce has brought immense revenue in returns for businesses. Not just the old players in the industry, but the new names in the domain are also making money selling their merchandise on e-commerce platforms. What made it possible are social commerce and eCommerce platforms.
Quick Facts
Do you know clothing consumption is witnessing a major growth in the last 20 years?
- As per a recent study, fashion consumers buy more than 80 billion new items of clothes a year.
- You will be shocked to know that it is 400% higher than what consumers purchased over the last 2 decades.
- Further, an average being spends $161 on clothes & apparel every month.
All these Social media for fashion brands figures clearly depict the growth of the fashion market size in the coming year. Social media and eCommerce have a huge role to play. In a survey, 56.1% of people have responded to purchasing clothing online.
While your target audience is out there searching for clothes online, what are you doing about it? In this eCommerce and social commerce era, you must focus on social media branding to become the next big bull.
In this blog, we are going to discuss fashion social media marketing growth strategies to build your solid social media reputation and find highly qualified prospects.
Strategies to establish your social media identity
Create your brand awareness
Before you expect brand loyalty from the customers, get customers to know about your brand first through Instagram fashion marketing. Create an authoritative and reliable image that can turn your website visitors into loyal brand ambassadors
62% of businesses use social media to establish brand awareness. Obviously, it is for its direct connections with consumers.
Fashion brand marketing brings you:
- Engage opportunity
- Direct interaction with prospects via comments, DMs
- Quick easy product recommendations with social media shops
You cannot expect consumers to invest in your product without getting them to know your brand. So, your foremost strategy should be creating a brand identity on social media platforms by using fashion content creation services.
Create posts that matter to your audience.
Having your business page is great, but you can’t just post anything on your page. It won’t captivate your potential customers. You have to show them what they want to see. The GenZ today are more inclined to innovation in content creation and entertainment. So, while creating promotional posts for fashion influencer marketing also, you need to indulge in brainstorming ideas that gain your target audience’s attention in the first 30 seconds.
When you are promoting your business through fashion social media marketing, make sure that you are using all core content types. It includes:
- Promotional
- Educational
- Inspirational
- Entertaining
Posting Strategy
Just posting content for Social media fashion campaigns isn’t enough! You must follow the posting strategy that brings you maximum engagement. When you are creating a post for feeds, make sure it is 40% promotional, 30% entertainment, 20% inspirational, and 10% educating. Similarly, when it’s a story, it should be 25% promotional, 30% entertainment, 30% inspiration, and 15% educating.
When you are creating a post for influencer partnerships for fashion, make sure it isn’t promotional, Rather, it is 40% inspirational, 40% entertaining, and 20% educating. This is because the audience in TikTok is not here looking for business. They are purely for entertainment. So, you need to convey your brand message with a blend of entertainment and education.
Create your Facebook/ Instagram shops.
Yes! You have heard it right! Facebook and Instagram shops are now in trend. Social media marketplaces have introduced a marketplace. You can create your products and sell them over social media. This new verse is about social commerce. This helps your target potential customers to easily discover your brand and shop directly on social media.
Use the most trending fashion hashtags for your brand
It is obvious when you are posting on social media; you are doing it to turn your visitors into loyal brand ambassadors. But how will you reach them? Most of your target audience will be non-followers. In such cases, hashtags are what help your target audience see your content without following you.
Now the question is how many hash tags you must use. Most businesses or social media managers use a list of hashtags. But this won’t work out. The latest algorithm update says you must use 3-5 hash tags.
Use trending topics going on in Fashion businesses.
If you want to stay in the limelight, you need to talk about what’s trending now. For example, if there is Lakme Fashion Week going on, create posts around it and engage with the audience to gain more attention and followers to your business page. Use some video footage and create content editing those footage that is engaging and educating. The fashion brand social media strategy will help you gain more followers.
Invest in Meta Ads
You may have the best strategy. You may create the best content. But there is no guarantee that you will reach all your target audience. Most of the business pages reach just 5.2% of total followers through organic posts. However, with Meta Marketing, you can now expand your reach to potential audiences who will end up buying your products.
All social media platforms including Meta introduced paid ads. You can pay for your ads and bring your prospect’s attention to your products. Meta Ads are designed with a specific targeting option where you can target the audience whom you want to reach with your posts.
While creating a paid campaign, be very specific about the following, if you want to reach the right audience.
- Location
- Age
- Gender
- Affluence
- Interests
Your fashion brand needs us for social media marketing
So, under no circumstances, you can ever say that fashion brands cannot find potential audiences and boost sales. Social media plays an impeccable role in boosting your revenue. However, just having a social media presence is not helpful. You need to create your persona and reach out to the target audience with strategic fashion social media marketing.
At Sociomacy, we help you connect with your potential audience. Contact us now to get your brand all the attention that you want.
