In the recent past, after the emergence of short video platforms, Instagram has grown exponentially. Almost all individuals from different age groups consume Instagram for entertainment, business search, promotion and content creation. As of January 2025, there are 2.5 billion active Instagram users. This makes it the 3rd most popular social media platform. Not only general users, but businesses are also actively using Instagram Advertising Manager for launching ads and promoting business.
In such cases, if you haven’t yet created a strong presence on Instagram with an Instagram Marketing company, then you are giving away your potential clients to your competitors. For a solid Instagram presence, you need to be a game changer in launching Instagram ads. Whether it is about setting up the campaign objectives or launching the ad with creatives, you have to be well-versed. Don’t worry, if you are wondering about the “whats and hows” of the Instagram ad manager, we will guide you. Want to grow your social media presence? Know how with our secret tips. Watch on YouTube.
Read the complete blog to learn how to set up your first Instagram campaign.
If you have a Facebook personal account, you can create a page for your business. If you already have a business page, no need to create any more accounts. Open Facebook/ Meta ads manager and create an Ad account with the same name as your business page.
Signing up for And Instagram Advertising Manager Account Creation
Meta will create an account ID and ask you to add funds to your ad account. Start filling in all details necessary including your tax information and verify all the details.
Once you complete that, you can add funds select a payment method and successfully establish your Meta Facebook ad account.
Creating a New Campaign in Instagram Advertising Manager
Once you have created your ad account in Ads Manager for Instagram, you will find an option to create a new campaign in a desktop app, or just a plus sign-in mobile app.
- Click on “Create new campaign” to set your campaign objectives.
- In the first stage of campaign creation meta ads manager will ask you to select a campaign objective.
- There are 5-digit types. Campaign types to select from.
Knowing About The Campaign Objectives
As mentioned above you will find five different types of campaign objectives to start with. The objectives are as follows:
- Engagement– This campaign objective allows you to receive more messages on Instagram. You can witness more video views, increased page likes and page engagements.
- Awareness– This campaign objective allows you to entice target audiences and get your Instagram ads displayed to people who are more likely to remember them.
- Traffic– if you want to redirect audiences to any target landing page, or website, this is the most suitable campaign type. It helps your audience go to any specific Instagram event or website.
- Leads– This campaign is more suitable when you are using a lead-generating form. The target audience can fill out your form and get connected with your business.
- Sales– If you just want to target and promote your brand to people who have maximum interest in your business. With this campaign, you will get your ads to people who are most likely to invest.
Setting a Daily budget or Total Spending Budget
The next step is to set an ad spending budget. You can set a budget for every day spent in Instagram advertising manager. Meta will use that budget and also evaluate how many conversions you will get based on your daily spending. The more your bid amount the better is conversions. However, you also need to think tactically like Sociomacy and set a budget with smartness that will bring maximum returns on lower spending.
In Instagram advertising, you can set a total budget for the ad campaign for x number of days.
Choose a conversion Destination
In this specific step, choose the destination where you want to target audience to go. You can either bring your target audience to your website, or Facebook buddies page. You can also choose instant messaging apps to redirect your audience to messaging channels to directly communicate with you.
Choose a Conversion Event
A conversion event is just like a call to action. You can use various conversion events such as add to cart, add to wishlist, view content, contact us, purchase, donate, start a trial and many more. Choose a conversion event that is most suitable to your campaign objective and ad creative.
Specify The Audience You Want To Target
Meta ads manager allows you to select a specific audience category that you want to show your ads to. So, you can edit your audience based on location, interest, age, gender and language.
The best thing is you can select locations in detail which allows you to select cities as well. In interest, you can target audiences who have an interest in the service that you provide. Your Instagram Marketing Company can also exclude people who you don’t want to see your ads.
Upload your Ad Creatives
This is the final step to complete your ad campaign setup. You can select and upload the images with videos that you want to display. The best part is Meta will automatically detect the creatives and show them in different placements. You can hire an Instagram advertising manager like Sociomacy to get the most compelling ads.
Conclusion
In conclusion, these are the most important and basic steps in your campaign setup. Now that you know the process, you can implement them to get the desired outcome. If you want the best ad campaign set up driving real results, you can contact Sociomacy now.
